Compliance Institute Consumer Survey 11th April 2023

Compliance Institute’s Consumer Survey findings reveal more than one in four people are confident that their personal data has been leaked.


More men than women report they have fallen victim to data breaches


25pc are targeted with daily spam emails.



Date: 11th April 2023

The Compliance Institute, in conjunction with iReach polled 1,000 people nationwide in relation to scams and hacking. The survey found that people aged between 25 and 44 were most likely to confirm their data has been shared, with over three in ten people reporting a leak. More men than women reported they had fallen victim to data breaches (30pc vs. 25pc), while Dubliners are the most affected county at 35pc.


1 in every 2 people are targeted with spam calls or texts at least every month. 


Over a quarter (27pc) of Irish people believe their personal data has been illegally shared or leaked.


Just 1 in 5 respondents are absolutely certain their data has never been hacked.


Michael Kavanagh, CEO of the Compliance Institute commented:


“The findings are reflective of the numerous data breaches we have seen reported in the media in recent past. Personal information about people’s lives such as their financial data, employment details, medical history, as well as confidential conversations can and often are shared with unintended recipients as a result of hacking or scams.  


While the legislation around third-party data and GDPR is growing and companies are under increasing regulatory obligations as to how they treat and keep customer data, hackers and cyber criminals are continuously improving their practices, constantly finding new ways of stealing material and outsmarting even the most advanced of security systems.


It is important that people take ownership of what they can do to protect their data. Simple steps like ensuring they have adequate security and anti-virus software on their pcs and laptops are crucial. Regular password changes, while they might be a nuisance are always very important”.


The Compliance Institute survey also gave an insight into how people are targeted with spam texts, emails, and calls on a regular basis.


Highlights from the survey include:


• Spam emails topped the list of most intrusive unsolicited forms of communication.

• 74pc of people surveyed claim to receive spam emails every month while, one in four (25pc) are in receipt of them on a daily basis.

• Over six in ten (63pc) of the respondents surveyed said they received spam texts “frequently”.

• 24pc are sent at least one spam text message every week.

• The group most affected by spam texts were those aged between 18 and 34 with 43pc of these cohorts being the recipient of a monthly spam    text to their inbox.

• Perhaps, the most intrusive method of spamming – spam calls – affected 57pc of people with over one fifth (22pc) falling victim to such calls         on a weekly basis.

Mr. Kavanagh, added:


“The findings highlight the intrusiveness people continuously face when they open their mailbox every day. This form of spamming has become a constant irritation for people, disturbing their daily routine and distracting them from their tasks. Many people don’t realise that by inputting their email address into a site whilst shopping or perusing the internet, they are effectively giving their permission to receive spam on a regular basis. Some sites make it extremely difficult to unsubscribe from their mailing lists, or to stop the use of tracking cookies, thereby trapping people to receiving an endless barrage of unwanted junk mail. We highly recommend people to be mindful when sharing their details with online sites to protect themselves from spammers, and worse still the fraudsters.”


“And even when you’re not online there seems to be no escaping communication attempts by cyber criminals with our survey showing that phone calls and text messages are very aggressive forms of spam with 1 in 4 people reporting to being targeted on a weekly basis, and a further 1 in 4 saying this occurs on at least a monthly.”


Print Coverage:

        •  Irish Daily Mail (see below)

        •  The Echo (see below)

        •  The Irish Sun (see below)


Online Coverage:

        •  iRadio: One in four people get daily spam calls or messages

        •  Dublin Live: Dubliners most affected by online data breaches and scams

        •  Spin 1038:


Broadcast Coverage:

          •  South East Radio FM at May 8th 2023 11:26 AM

          •  South East Radio FM at May 8th 2023 11:30 AM

          •  South East Radio FM at May 8th 2023 10:10 AM

          •  South East Radio FM at May 8th 2023 4:00 PM

          •  South East Radio FM at May 8th 2023 5:05 PM

          •  South East Radio FM at May 8th 2023 6:00 PM

          •  Galway Bay FM May 4th 2023

          •  RTE Radio 1 on April 11th 2023

          •  RTE Radio 1 on April 11th 2023

          •  Today FM on April 10th 2023

          •  Newstalk on April 10th 2023

          •  FM 104 on April 10th 2023

          •  Highland Radio on April 10th 2023

          •  Midlands 103 on April 10th 2023

          •  Cork 96 FM on April 10th 2023

          •  Sunshine FM on April 10th 2023

          •  Spin South West on April 10th 2023

          •  Spin FM on April 10th 2023

          •  Beat 102 103 on April 10th 2023

          •  KFM on April 10th 2023

          •  Radio Nova 100FM April 10th 2023